Here are 12 important tips to prepare you for being on camera.
How You Look
- Wear Clothing That Makes You Feel Good About Yourself
Have some fun with your wardrobe and be sure it reflects your personality. Choose comfortable clothing that showcases the real “you.” To make a slightly more formal statement, a suit and tie or blouse and skirt is perfect. Keep jewelry to a minimum. Feeling good about yourself is key. And it will show.
Colors: Avoid prints, white, busy stripes, tweeds, and herringbones are the worst. Solid Colors are best, muted colors, neutrals or jewel tones are wonderful. Avoid too many details on the clothing, as it can be a distraction. And truly, what you choose to wear will all work out.
- Sit Up Straight
The camera exaggerates everything because there is nothing to distract the viewer. If your posture is poor, viewers will think you’ve checked out and lost interest. Your body should convey your energy and intelligence without being stiff and robotic.
- Watch Your Body Language — Everyone Else Will
Some body language is natural, however too much of anything will be distracting. Sometimes if I fast forward a video clip, it becomes very obvious about over use of hand jesters, and overall nervousness. Find a good place for your hands so they aren’t distracting to viewers. Breathe and be calm.
- Smile With Your Eyes
A warm and genuine smile does wonders for coming across as sincere and confident. But flashing those pearly whites is only part of the key to smiling. The eyes can dictate whether a smile is real or forced.
How You Sound
- Use Your Natural Voice.
Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are, naturally. We’ll do our best to have it be easy flowing and calm.
- It’s How You Say It
You have an idea of what you want to talk about, and how you want to convey authentically, from the heart. Focus on how you deliver the goods. Pacing does matters. If you rush through your spiel, you throw away your credibility, and heartfelt message. Your choice of words is also key. Simple and clear beats a multi-syllabic mouthful any day. Enunciate and avoid slang at all costs.
How To Prepare
- Look At The Camera As if You Were Talking to a Friend
Don’t be afraid of the lens — it’s just a new skill. Just look into it with the love you’d give a friend or family member. Don’t look around, stay focused and calm. Blink naturally; excessive blinking signals a lack of sincerity. Don’t be afraid of flubs, either. But if you make a mistake, pause 2-5 seconds and start again. That’s why we have editors.
- Keep Hydrated
Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water or hot tea. Avoid lemon water, as that will dry out the vocal cords. And remember, liquids in, liquids out!
Don’t go in front of a camera full of nerves and sweaty palms. Do whatever is necessary to help you relax — stretch, do jumping jacks, listen to music, go into the bathroom to talk to yourself. You CAN do it, you can be calm sitting in front of the camera. It will add to your confidence. We’ll help you feel comfortable too.
10. Breathing Is Good
Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live, and continue to breathe easily when the camera’s on. If you find yourself breathing or talking too quickly, it’s time for a break.
Please know that it’s more important to be yourself while on camera. Allow you and your personality to flourish and embrace the moving frames.
11. Turn off all Technology
Put your technology on silent or vibrate. Nothing can be more embarrassing then your phone ringing, especially when you’re making an important point or promoting the very thing you’re there to do.
12. Bring a Lunch or Snack
Sometimes when you need that special energy, a snack can save the day. Smoothies can work very efficiently too.