The 4 Characteristics of an Effective PR Campaign What makes some PR campaigns successful while others are costly mistakes? Of course, there are a lot of variables in every PR campaign, however I think there are 4 things in common […]
Press Releases – To Pay or Not To Pay – Paid vs. Free Release Distribution Services You have something new to announcement about your business, new product or non-profit, you’ve written the press release, you want the widest exposure possible, […]
As I reviewed this exquisite 18 minute grand finale of the May 27th honor of the 75th Anniversary of the Golden Gate Bridge, I couldn’t help but wonder about the magnitude of planning details that went into this. Yes, it […]
Video has been on companies’ wish list for years. Between prioritizing marketing dollars for videos, and problematic vendor issues on transferring video files for edit review, companies are now embracing the importance of doing what it takes to add videos. […]